Week 1 discussion questions-Marketing Essay Example | Topics and Well Written Essays - 500 words

Week 1 discussion questions-Marketing - Essay Example For instance, if a company is attempting to increase its sales volume on its hairspray line, the company must understand what makes the customer want their brand over the competition. If a noticeable trend exists which indicates that consumers have stopped buying a firms product, they must understand what factors (both internal and external) have created this sales slump. Are consumers not buying because they believe their friends have suddenly begun demanding high dollar hair products? These are important factors to consider, as a company must routinely monitor trends in buying behavior to provide a product which consumers will adopt. Competitive techniques to appeal to sophisticated customers include visually appealing, contemporary promotional advertisements and continuous monitoring of various trends in consumption. Using modern appeal, such as advertising on portable technology and the internet, are attempts to capture increased interest in complex markets. 2. What are three aspects of your lifestyle that are different than your parents’ lifestyle? What impact does this difference have on the strategies organizations use to market to you compared to your parents? The primary difference in lifestyle would consist of the methods by which we socialize and view our friendships. My parents are more traditional in their viewpoint regarding what constitutes a quality relationship, believing in the comfort of long-term acquaintances. In opposite respect, I tend to be more spontaneous, willing to make many new friends in the pursuit of finding more excitement through social activities. An additional difference includes my current financial situation, which is substantially lower than that of my parents. Further, my parents are more laid-back, content with a lifestyle consisting of the majority of their time spent at home. In opposite respect, I enjoy a more active

Inclusion in the classroom Term Paper Example | Topics and Well Written Essays - 750 words

Inclusion in the classroom - Term Paper Example As a result, the children with disabilities are not receiving sufficient and much needed care and attention, and the regular education of students is interrupted all the time. If there are students with special needs, then the educator is obliged to direct disproportionate attention to a small number of students, thus lessening the quantity of energy and time aimed at the rest of the class. Certainly, the variety of abilities is simply too big for one educator to sufficiently teach. As a result, the commission for greater educational responsibility and accomplishment are incapable to be met. There is also great concern for an emotional well being of the students with special needs. Many parents are concerned that other students will be ridiculing the one that stand out in some way. And the teacher cannot always be nearby to support the student with disabilities or protect him. One of the teachers’ goals is to help his students to develop as individuals, with is hard to achieve when some of his students, on the ground having some disabilities, have lowered self-esteem and stigmatized and even persecuted by other students. The learning disabilities field seems to recognize that being treated as an individual can usually be found more easily outside the regular classroom" (Lyon & Vaughn. (1994). p. 15). There are many reasons why the majority of students with special needs benefit more from services received outside the regular classroom. ... Also, as far as the educators’ trainings and abilities, ordinary teachers seldom have a desire or patience for a special student in their class Inclusion is a matter of concerns not only for the parents of children with special needs. There are number of voices against it coming from parents of the students with no disabilities. They are concerned that academic achievements of their children will suffer due to the teacher’s shift of attention to those with disabilities, thus leaving his regular students to be more on their own. Parents of children without disabilities often worry that the curriculum standards will be lowered by the inclusion of students with disabilities and those students with ADHD. Some special educators voice concerns that full inclusion may result in diminished or inadequate specialized services for students who have special needs. They point out that the regular classroom may not be the best setting for every child. Violent and emotionally disorder ed children, for example, may pose a threat to themselves and to their classmates. Overworked classroom teacher have complained that they are given inadequate resources and training to deal with students with disabilities. Ideally, when students with disabilities are included in regular classroom, their teachers receive special training and help from special education teacher who serves as either a co-teacher or a consultant. (Ryan, 2008, p.76-77) The hard work of inclusion do not bring success often because educators in conventional classrooms do not have proper preparation; there is a lack of knowledge about inclusion amongst supervisors, and the financial support for training and resources is usually short. One

Introduction, review of accounting process and financial statement Essay Example for Free

Introduction, review of accounting process and financial statement Essay Part 1 General acceptable accounting principle General accounting principles are set of rules generated by accounting board to guide accountant in preparation and reporting of financial statements. General acceptable accounting principles are accounting guidelines (GAAP) used in United States and are issued by financial accounting standard board (FASB). Other countries uses the guideline issued by international accounting standard board (IASB) supplemented by their own local laws. GAAP guide selection of events to be accounted for, the measurement of these events, and the mean of summarizing and communicating them to interested parties. In recording transactions GAAP make use of the following principles a) historical cost principle b) revenue recognition c) marching principle d) full disclosure GAAP facilitate comparability of financial statement for various firms. Information that has been measured and reported in a similar manner for different enterprise is considered comparable. Comparability enables users to identify the real similarities and differences in economic phenomenon. Comparability is achieved when companies use similar accounting procedures (e.g. use of same inventory method, depreciation) to account for similar economic circumstance (Porwal, 2008). Double entry accounting This is the method of recording accounting transaction where every debit entry must be accompanied by a credit entry and vice versa. If this method of accounting is not enforced then the basic accounting equation i.e. ASSETS = LIABILITIES + EQUITY will not balance. Therefore double entry accounting is used to ensure that financial record are complete and thus ensures that final statements give a true and fair view of financial performance at a given date otherwise if an accounting transaction is recorded on one side i.e. a debit or credit the balance sheet will not balance which indicate an error in preparation of financial statement (Fridson Alvarez, 2002). Historical cost Historical cost is the original cost incurred in acquisition of assets. All assets and liability are recorded in financial statement under historical cost principle.   Under this principle the exchange price established or cost incurred at the time a transaction occurs is the basis for initially recording assets and liability. Cost is usually the best estimates of an asset or liability i.e. cost and fair value of an asset are equal at acquisition date. Historical cost principle ensures that there is consistency in recording asset and liability where assets are recorded at historical cost and subsequent loose of value is shown as depreciation and adjusted from historical cost to show the book value of an asset at a given date. Accrual basis vs. cash basis accounting Measurement of revenue can either be through accrual method or cash accounting basis. The two accounting method consists of rules that determines how and when expenses and revenue are reported. With accrual basis of accounting, revenue is recorded in the period in which it is earned and not necessarily when cash is received while expenses are recorded when they have been incurred. This method of accounting is used by all publicly traded company and large businesses. With cash basis of accounting revenue is recognized when cash is received while expenses are recorded when cash is paid (Fridson Alvarez, 2002). The major difference between the two methods is that 1). In using the cash basis of accounting there are no any payables or receivable recorded in the balance sheet while in using the accrual basis both receivables and payables are recognized in the balance sheet. While reporting revenue using accrual basis both collected and uncollected revenue are recorded while for cash basis only the cash amount collected from sales and other activities are recorded. For instance if a customers pay $ 100,000 for goods which he has not yet received by the end of accounting period, using the cash basis this will be shown as revenue in the income statement but while using the accrual basis $100,000 is described as deferred revenue and   will appear in balance sheet as current liability. On the other hand when the firm deliver goods or offers a service but such amount remain outstanding at the end of the period using cash basis such a transaction will not be recorded but while using the accrual basis such amount will be described as accrued  revenue and will be recognized as revenue in the income statement and recorded in balance sheet as current asset (Siegel, 2007). 2) In a cash basis report, only the cash paid to vendors are shown as expenses while in accrual reports both paid and unpaid amount are included as expenses. For instance if a company pay rent amounting to $120,000 for 12 month but by the end of accounting period only rent for six month have been utilized using the accrual method $60,000 will be recorded as rent expense in the income statement while the remaining $ 60,000 are described as prepaid expense and are recorded as current asset in the balance sheet. For cash basis the whole amount of $120,000 will be recorded as rent expense during the current period. In preparation of financial statement the accrual basis of accounting is used where revenue is recorded in the accounting period it is earned irrespective of whether cash is received and associated cost used in generation of this revenue are also recorded in the same period. This is used in order to show the correct profit generated by an enterprise during a certain period. Current assets and liability vs. non-current items Assets include anything of value that is owned or due to the business. Current asset are those that mature in less than one year e.g. inventory, debtors, prepayment and note receivables. Liabilities represent a company’s obligation to creditors. Obligations that have to be paid within one year are called current liabilities. In preparation of financial statement asset are recorded as either current or non-current while liabilities are dividend  into current and non-current liability and companies have to adhere to this rule of financial reporting. Part 2 Bp group BP group present it final statement in term of income statement, balance sheet and cash flow statement. All the statement are presented in vertical format and each item is shown together with the corresponding item in the previous year. The income statement shows the income generated and division of this profit to various stakeholders i.e. among the total profit generated in year 2008 which amounted to $ 35,239 million the providers of finance received $1,547 million, government received $12,617 million and the shareholders received $ 21,666. The group balance sheet is dividend into five categories namely current assets, non-current assets, current liabilities, non-current liabilities and equity. The cash flow statement is dividend into three category i.e. the operating activities the investing activities and the financing activities. It financial statement are prepare in accordance with applicable UK law and international financial reporting standard. Quicksilver Inc The company also presents it final account in term of income statement, balance sheet and cash flow statement. The income statement show the profit generated and distribution to various stakeholders i.e. shareholders, government and minority interest. For each item in year 2008 the corresponding item in year 2007 and 2006 is also shown. The balance sheet is also presented in a vertical format where items are categorized into non-current assets, current assets, current liability, non-current liability and equity.  The cash flow statement is dividend in to operating, investing and financing activities. It financial statement has been prepared in accordance with the general acceptable accounting principles. RTL group It general presentation of financial statement is like in above two companies with the balance sheet dividend in to current asset and liabilities vs. non-current item and equity. The balance sheet and income statement are prepared in vertical format and show corresponding figures of previous year. Cash from operating activities is the best measure of company performance since it indicates whether or not the company will be able to meet it financing and investing need. Even if the company may have generated sufficient profit it may be in financial difficulty and may even be declared bankrupt for failure to meet obligation of creditor. Higher profit may be as a result of a change in accounting policy and not improvement in performance. More detail relating to each companies associate and subsidiaries can be collected from the filing they make in the respective country in which they are incorporated and their final report. Predicting company’s future trend Quick silver The company net income increased by 19% in 2007 compared to 2006. In 2008 the net income increased by 11% and in the year 2009 income is expected to grow by between  5%-8%. The company management also expect a hard time ahead due to current financial crisis which has led to a decline in household income and lower demand. RTL group In year 2008 revenue grew by 0.01% compared to and in year 2009 revenue are expected to decline by 2-5%. The company management and directors expect a drop in revenue in key market due to global economic crisis which has heightened the intensity of competition. Bp group The net revenue in year 2007 grew by 7% compared to 2006. In 2008 income grew by 27%. In 2009 revenue is expected to grow between 30-35%. Despite the harsh economic condition the management expects to increase it revenue earnings through higher fuel price.

New Product Introduction Of Mcdonalds

New Product Introduction Of Mcdonalds McDonalds is among the leading brands operating in the whole is the UK Irish market when it comes to fast food and quick service restaurants. This gives the company a wide market area to cover and cater. McDonalds is counted among the huge chains all around the world with thousands of restaurants. In this report the plan is to introduce a new product from McDonald with the brand name Mc Tea and as we all know that McDonald is perusing a value strategy offering its products at relatively low prices and they differentiate their products through successful branding campaigns, this thing would be continued with the launch of the new product. The report is divided in many key parts such as introduction, mission statement, company outlook, market status, objectives and strategies, segmentation, target product, promotional program, sales plan, organization, financial. In all these key areas it is defined that through this new product a handsome chunk of revenue can be gained also keeping affects on the overall market share of the company. The company plans to introduce Mc Tea as a flavor tea. The aim is to get market share as much as possible covering the spent money on the overall product its advertising and launch. This new opportunity can help company further penetrate by this new product line extension. As McDonald is entering in an existing market with a new product so there is a handsome requirement for the publicity of the product and the company would be using conventional tools of promotion with sampling as an extra. For advertising the company plans to use both below the line and above line advertising and the company targets the giant media to capture the a good chunk of the market. INTRODUCTION McDonalds is probably the best-known franchised fast food restaurant chain in the world. When the first outlet was opened in the US in 1955 and even when the first UK restaurant appeared in 1974, it would have been hard to imagine a worldwide network of 30,000 outlets by 2002 and 1,200 outlets in the UK. McDonalds is easily the largest fast-food brand in the world and instantly recognizable in many countries. Across the global network, the majority of outlets are operated by franchisees but, in the UK, only a third are franchised although this percentage is increasing. McDonalds has been growing organically, with new sites located in smaller towns, roadside developments and food court concepts in leisure parks and shopping centers.  [1]   SITUATIONAL ANALYSIS STRENGTHS: Promotional strength: is what Mc Donald has in its main and something in which it has been good over the period of time. Market share: is the second strengthen factor where Mc Donald is preferred by people of all ages and they love the food taste and variety offer. Image of the company affects its sales and this plays a positive for McDonalds and the efforts towards green world and reduction of waste has given them a good public image. The company is rated among the top delivery business operators beating even Pizza Hut at many times. New product special promotional strategies have made McDonalds corporation leader of fast food industry. Home delivery has gained wide spread acceptance and has become competitive advantage for them. WEAKNESSES: McDonalds has been frustrated by rising wholesale food prices and labor force. Fast food outlets have to pay higher wages. Despite of providing a branded quality of flavored tea it is likely that the people might not be attracted towards the product because McDonalds does not have any past experience in this product. The company has not been very successful in the past to keep a strict check on the quality of food provided by its franchises. Not all new product launches have been a success. OPPORTUNITY: The company has the opportunity to still expand in many locations in which the company still has not looked towards development or keeping its food hold. The conventional competitors have not thought about a similar product so this would be an early mover advantage. Consumption ratios or hot drinks are increasing and specially a launch in the approaching winter and Christmas season can prove to be a treat. Moving in an alliance with new film releases and media has been an old tactic which has proved worthwhile 90 out of 100 times. A recent alliance during the release of the movie avatar is another proof of opportunity.  [2]   Promotion of the product towards young coffee drinkers through university, colleges and schools can be an added advantage for the company to score big time and earn. THREAT: Rejection of the product is one major threat the company faces and is afraid of to happen. The economy coming out of recession the expected revenues can be lower then what the company expects. Consumer perception might be difficult to change in terms of product selection as already there is an existing competition with Coffee Cafes. Taste preference figures show a lead towards coffee drinkers as compared with tea. Increasing tea leaf prices can affect the overall revenue and costing. MARKET STATUS INDUSTRY UK is the among the leading hot drinks consumer in the world. In fact, the consumption of tea is so widespread in UK that it possesses 2nd position in the tea importing countries of the world, and is only behind the Russian Federation. The already high tea consumption level may further increase in future due to urbanization and increase in per capita income. MARKET SHARE THE MARKET For Mc Tea the target market is entire UK and Irish market with franchises located all over the area giving a huge reach towards the market. KEY FACTORS: LEGAL FACTORS Recent disputes over the prices of tea leaves and prices of payments of farmers have been critical. For the development of the new product the company would require to find out sound suppliers that can be good for the business and can be permanent. Fair trading laws affect the business. Finally the remunerations paid are strictly under review by the EU and specially the UK legal authorities. SOCIO-CULTURAL FACTORS In UK the concept of flavored branded tea is not yet common among the quick service restaurants, tea is normally taken with milk but this will serve them at time of leisure. On the other hand the product that is being introduced is totally on the contrary. The product is a fruit flavored tea served in tea bags that can be taken anytime anywhere. Aside from this it also has a lot of nutritional values as compared to the conventional tea. However launching flavored tea is quite a challenge as people in UK are not only resistant to change but also have rigid views about the concept of tea itself. ECONOMIC FACTORS Keeping in mind the per capita income of the people of UK, which is good after the recovery from the recession, the company intends to launch Mc Tea, aiming at the lower and middle income groups who are willing to pay normal and medium price for such an innovative and distinct product. Mc Tea is considered to be a superior product as it is distinct from the conventional tea available by the competitors, in the sense of its form, taste and nutritional attributes people consuming Mc Tea should be well educated as to its usage in the form of tea bags since; there is a general misconception that they produce superior quality tea, which is not true. PURCHASE CRITERIA BRAND: The brand name of McDonald is the very important thing in grabbing customers because they have a trust on the products. STANDARD: The brand name of McDonald is itself a standard measure so it is for sure that no one can raise question on meeting the standards. Mc Donald carries a regular check on all franchises on the quality of food provided to the consumers. INGREDIENTS: The ingredients which we are using in Mc Tea are Plum, Strawberry, Double Apple, Grape, and Peach and these ingredients would be of high quality from the companys existing suppliers. PRESENTATION: McDonalds presentation is very unique for this tea as we plan to present all different flavors in their respective flavor colored glasses. PRICE ANALYSIS Name Price Mc Tea (Flavored) 1 Pound Pret a Manger (Plain) 1.5 Pounds Costa Coffee (Plain) 1.8 Pounds Nero Cafà © (Plain) 1.8 Pounds Starbucks (Plain) 2.25 Pounds Others (indirect) (Plain) 50 p COMPETITOR ANALYSIS DIRECT COMPETITOR: COSTA COFFEE/ NERO CAFÉ/ STARBUCKS/ PRET A MANGER Already competition for the products we sell and have started giving the service of tea in collaboration with their suppliers therefore for Mc tea would face direct competition. INDIRECT COMPETITORS: Brands by Unilever, PG have captured a fair amount of local market share hence it can be said to be an indirect competitor. They being among the favorite brands for local people hence competition can be really tough. THE MARKETING STRATEGY OBJECTIVES MARKET DESCRIPTION: Total population is in millions, 30 to 35 percent youth of which 65 to 70 percent are elders. The target of Mc Tea is the 20 to 25 percent of the total population of UK and Ireland. QSR industry is the one of the sources of handsome revenue for UK Irish economies in term of tariff and taxes. The objective is to increase the market share cover the cost and make a profit of million pounds in the first year. ACCORDING TO BCG MATRIX: The Product at the moment is in the question mark stage in BCG Matrix. Ultimately the plan is to make it a star product focusing on investment and market share. Upon maturity and growth Mc Tea will later become a cash cow. HIGH LOW Market Growth Rate HIGH STAR FUTURE OF Mc Tea QUESTION MARK ? CURRENT POSITION OF Mc Tea LOW CASH COW DOG Source  [3]   ACCORDING TO GRID EXPANSION Mc Tea is currently at product development stage. The company is launching new product in existing market. MARKETING MIX: PRODUCT Mc Tea the flavored tea is an instant flavored tea drink that can be taken in hot form, consisting of various nutrients and fresh flavored extracts. The way in which we aim to work this marketing variable is by providing enhanced features that include: a variety of flavors such as plum, strawberry, double apple, grape, and peach, which has been derived from natural fruit, including compositions. These distinct flavors satisfy different taste for different people in the target market. Apart from this, one of the distinct features is the enhanced nutritional value that caters to the health conscious people. The ingredients integrated in our tea include liquorices root, passion fruit pieces, hibiscus, rose hips apple pieces, calcium and proteins. As Mc Tea the flavored tea is made in such a way that allows it to be taken in hot form, this provides the benefit of convenience for many occasions in the cold weather of Ireland and UK. It can be taken as the substitute of local tea brands an d in the same way it can replace the flavored drinks that are available in the market. The company also aim to achieve high quality with a perfect cup of tea with out artificial flavors found in competition. A crucial part of the product is the packaging, which contains the product itself. The packaging of the Mc Tea the flavored tea is in the form of colored cups of the selected fruit flavors that are made using the environment friendly technology. Mc Teas packaging is enhanced appealing and attractive which will encourage impulse buying, and hence provide stimulation to our market share growth. Mc Teas flavored tea is blended and packaged in hygienic conditions untouched by human hands. PRICE Pricing is the significant factor of the marketing mix, which must be carefully administered in order to give consumers the greatest value for their money. The way Mc Tea the flavored tea is intended to price is by using the market survey. As the company is using differentiation as the grand strategy, the charge is low to medium price initially in order to capture uniqueness, innovativeness, high quality and convenience of our product. In this way the maximum sales revenue can be achieved. However the price that we will charge will not be way beyond the competitive prices otherwise we will lose out on sufficient market share. Mc Tea will be launched as a flavored with the market skimming strategy in mind which will attract health conscious people as well as status conscious people. However, when competition sets in future and more companies start launching flavored tea we can alter our price strategy according to our competitive situation and prevailing market demand and supply equilibrium. The pricing method for Mc Tea the flavored tea will be markup pricing. In this way after determining the costs we will add a relatively high markup in order to gain substantial profits and cover our investment costs. Thus, keeping in mind all these things, we will launch all Mc Tea categories at a price of 1 Pound per cup. PLACE Mc Tea aims to be a true company with a huge distribution network, which caters the entire UK and Irish market. The strategy follows to make the product easily available to customers is through huge distribution. PROMOTION This refers to the activity of bringing Mc Tea the flavored tea to the attention of the target market and persuading them to buy the product. Promotion for the Mc Tea will be done through advertising and sales promotion. SEGMENTATION GEOGRAPHIC UK Ireland Density All cities in the distribution network DEMOGRAPHIC Age General population over 12 Income 15000/- above per anum Social class Lower middle class, Middle class, middle-upper class, upper-upper class PSYCHOGRAPHICS Life style Value oriented, sociable and active, actualizers, Personality Sophisticated. BEHAVIORAL Occasion Regular occasion. Benefits Quality, economy, nutrition. User status Non user, potential user, first time user Usage rate Light and medium Loyalty status Tea lovers TARGET PRODUCT McDonald has very large experience of food industry all around the world. Here, the target product of McDonald is Mc Tea. The product is a combination of many fruit flavors and a simple plain tea. Following are the some feature of the Mc Tea: FEATURES FLAVORS: VARIETY OF FLAVORS AVAILABLE: Plum Double apple Grape Peach Strawberry BENEFITS: It has easy usage as the flavored tea can be taken in either form, it can be taken as a substitute of tea. The nutritional values our drink provides contents like vitamin A, vitamin C, calcium, iodine and folic acid. PROMOTIONAL PROGRAM ADVERTISING Advertising is a very crucial part of promotion as it is responsible for creating long term loyalty towards brands. As consumer choices increases, it becomes essential to stand out in the crowds of brand ad media clutter by building a good corporate image through advertising. And in this we have planned to use both below the line and above the line advertising techniques and list of all the elements are below: ABOVE THE LINE ADVERTISING Media name Selection Television Sky Network (Channels of SKY) RADIO Local Radio channels in the UK Ireland BELOW THE LINE ADVERTISING MEDIA NAME NAME NEWSPAPERS NATIONAL NEWSPAPERS MAGAZINES HERALD VISAGE BILLBOARDS Nowadays bill boards are almost every where we go for example shopping malls, airport, overhead bridges, you name the place and the billboard is there, provided the area being a commercial area. Billboards attract people of all ages. It has proved to be a very effective way to promote and create awareness of a product, there fore this strategy will be used by Mc Tea the flavored tea to promote itself. Mc Tea will occupied all billboards next to or near McDonalds outlets. SAMPLING The company has planned to do sampling of Mc tea at universities, colleges and shopping malls. TRADE SHOWS AND CONCERTS Trade shows and concerts are also one of the very tools of doing advertising. So the company have planned to hold a trade show in London and concerts in Manchester, London etc. ACTION PLAN OF PROMOTION SEPT 1st 2010- Television, newspapers, magazines advertisement. SEPT 1st 2010 Launch in all around UK and IRELAND. SEPT 15th 2010 Promotional trucks in UK and IRELAND. SEPT 20th 2010 free sampling of Mc Tea at all major shopping malls, universities and colleges in UK. OCT 1st 2010 discounted rates offer for all major products of McDonalds at major cities of UK Ireland at buying a minimum of 5 Mc Tea. OCT 15th 2010 Free mugs printed with Mc TEA will be distributed at all outlets. OCT 30th 2010 Free sampling of Mc Tea in universities of Ireland. NOV 15th 2010 Advertising campaign in all major planned areas. AUG 2010 Concert will be held. SALES PLAN FORECAST BY MARKET SEGMENT As a firm develops a target market strategy, it should forecast the short run and long run sales of its offering to that market. Sales forecast outlines expected company sales for a specific good or service to specific consumer group over a specific period of time under a well-defined marketing program. By accurately forecasting sales, Mc Tea will be better able to develop a marketing budget, allocate marketing resources, measure success, analyze sales productivity, monitor the external environment and competition, and modify marketing plans. Factors Sales forecast UK 2 m Ireland 1.3 m Total sales 3..3 m Total Sales 3.3 m Cost of goods sold 1 m - Gross profit 2.3 m Marketing expenses 1 m - Profit before tax 1.3 m Tax (17%) 0.21 m - Net profit 1.09 m === TARGET ACCOUNTS Our target account for the fiscal year is 1.09 m net profit. From these target account we have anticipated that UK people are the tea lover, there we will be able to grab many customers. In Ireland, the winter season is of 4 to 5 months so there we will grab a huge chunk of customers. DISTRIBUTION The channel of distribution of the product will be direct through company outlets. Because the network of distribution is through all outlets which cover the entire market throughout. FINANCIALS ADVERTISING BUDGET Mc Tea now needs to establish an advertising budget for allocating the advertising expenses over several media types. The marketing cost that has been estimated for the promotion and awareness of the product is Pounds 1 million. This cost will be efficiently allocated in the various types of promotional activities that will be taking place. The budget is allocated in the following activities. Electronic media 200,000 Print media 100,000 Billboards 200,000 Promotional trucks 100,000 Free sampling of mugs and tea 200,000 Concert 200,000 TOTAL 1 million CONCLUSION The company has planned to integrate the overall approach towards the launch of MC Tea with the current existing product the tea offered in MC Donald. Also the overall launch of this product is planned to be profitable venture and is aimed to increase the target market share and performance of the company. CRITICAL REFLECTION Selected Learning outcome: Appreciate the importance of the separate marketing functions, the management of these functions, and how each function affects other functions within and external to the marketing domain. The marketing function became a revolution with the beginning of the 19th century. The initial phase of the century did not realize the potential of marketing and its functions but as time progressed the marketing function became a crucial part of the running businesses. Then whether it maybe Henry fords concept of black colors or any other people slowly and gradually started understanding the concept. In todays world of the 20th century marketing acts as a center point for any new or existing product. Now whether may it be a pen or a car. It begins with creating awareness, then moving on to teaching the buyer (consumer OR customer) and then later on towards making sales for the company. The new approach is to quantify things that are in current use by companies and things in practice. Separating the marketing function was like providing a working heart to the company. In the past era there were companies and products about which the customers had to go and extract information out from paid sources themselves. Marketing has revolutionized the entire effort and with it came many other things such as personal selling, sales promotion, advertising, media etc. In todays world a revolutionized marketing looks something like this: Marketing Public Relations Advertising Above the line Sales Promotion Below the line Implementation planning Media Tactics Sales Effort Discounts Teaching Customers Market Budgeting Selling efforts Media Marketing now has its extension further towards complementing other departments of a company. Finance department particularly seeks advertising expenditure and then return revenues. All budgets allocated to the marketing department are now quantified. Human resource department seeks towards good people and assets addition to a company. People involved in operations look to gain money return on production by good sales and promotion, even if they wish to achieve high operational targets they need to keep the marketing department inline so to achieve things such as economies of scale and economies of scope. Now writing towards the amount of learning I have had from this module is phenomenal. I havent heard of many terms and approaches that were used in this course before. The best part was the experience which I had. The course has transformed the way I look at TV ads, hoardings etc. Now I tend to pickup products in the market and carefully analyze the packaging and the mentioned contents in it to find relevance with the theory I had studied. I did missed out on practical part in the course where I should have made more efforts towards learning how the media planning and budgeting actually is done in an original market plan. This was due to lack of resources that I could make myself available. Yet I have filled my desire to see an actual marketing plan by analyzing the ongoing campaigns quite deeply to look for problems and things where they went wrong. I also came to know of potential problems such as promise and delivery gap. My prior knowledge was way too less as compared to what I l earned in this module. What I further intend to do is to get my theory more strong and approach companies to understand the practical part of a marketing plan. Also try and practically see how a marketing effort can be improved and made better.

Free Essays: Imagery in Ghost House :: Ghost House Essays

Imagery in Ghost House    Robert Lee Frost was born on Mars 26th 1874 in San Francisco and he died in Boston, January 29th 1963. Frost was greatly influenced by his move to New England at the age of 11, his move to England when he was 37, and then his return to New Hampshire a couple of years later. These periods can be seen in his poetry. His poems about life and death made him one of the best-known poets of 20th century and he won many literary prizes, including four Pulitzer Prizes. Frost wrote poems whose philosophical dimensions transcend any region. Although his verse forms are traditional, he was a pioneer in the interplay of rhythm and in the poetic use of the vocabulary and inflections of everyday speech. His poetry is both traditional and experimental, regional and universal.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The main reason why I chose Robert Frost’s poem is because his poems are pretty simple and easy to understand. The poem I picked for this analysis, â€Å"Ghost House†, is an extremely descriptive poem illustrating an old haunted house. The imagery in â€Å"Ghost House† is marvelous. This poem allows the reader to see the house as if they were standing on the front porch.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   You can picture an old decrepit house, covered with vines and wild raspberries. There is a dying tree in the front yard with only one live branch on it. Underneath the tree there are two gravestones so covered in moss that the names cannot be deciphered. Right next to the gravestones is a ghostly couple standing middle of mist absolutely still and silent. On the front porch the current owner stands frozen, half by fear and half by curiosity.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The poem is told through the eyes of the current resident of the house. The owner scared of his uninvited company. However, the owner’s opinion of the couple seems to change towards the end of the poem.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The theme of â€Å"Ghost House† seems to be that love can survive anything, even when the body does not. Although the couple has passed away they still remain together. Another theme in this poem could be not to judge a book by its cover. At first the house’s owner seems to fear the ghosts, but he eventually comes to respect the bond that they still share.

Sexuality in John Donnes The Flea Essay -- essays research papers

A Reading of John Donne's 'The Flea' It is common to ascribe to Donne the status of archetypal logical poet- a man whose works are tightly crafted, confident, and certain in their application of metaphor and analogy. True enough, Donne’s poem seems to suggest a certain self-security: we see a tight, predictable rhyme scheme, and an ordered structure. There is also arguably a wealth of rhetorical resources - Donne does not shy away from using the lexis of the military (â€Å"triumph’st†), the medical (â€Å"two bloods†¦mingled†) or even the religious (â€Å"cloysterd†, â€Å"sacrilege†). Such a feature that might be read as hinting at Donne’s essential confidence in his ability to create a unified philosophy, to adapt a wide range of discourses, to demonstrate poetic craft. However, I want to suggest that the relations of power and position of sexuality in this small poem are a great deal less certain than such an interpretation might suggest. At the very least, Donne is not simply providing a stylised, easy conclusion but is engaging in a real rhetorical struggle. He chooses to employ exuberant, self-conscious metaphors that often contradict themselves. The conclusion of his poem, Just so much honor, when thou yeeld'st to mee, Will wast, as this flea's death tooke life from thee simultaneously insists on the identification of the flea with the sexual union (i.e. it may be compared to ‘yielding’) and on the impossibility of doing so (referring to the mistress’ counter-argument, where the flea’s death cannot be equated to the death of man and wife). That is, one might translate the meaning of the climax as: ‘this flea’s death did not kill you, and therefore the flea cannot be identified with us, yet this flea rep... ...e taken by â€Å"this flea’s death†. It is noticeable how this ‘triumph’ actually fits rather neatly into Donne’s rhyme, and more importantly how his choice of pronouns (â€Å"thou†¦thyself†¦mee†) alerts us to this line being Donne’s rendering of her speech- his pronouns reflect his own perspective. As indirect speech, the feminine voice is interpreted, defined and staged through the poet’s essentially masculine perspective. This male-ordained self-castration makes the supposedly easy task of assigning gender roles in The Flea a far more complex matter. Donne’s poem hints not at stable patriarchy, but an early modern society questioning and playing with concepts of gender and associated forms of power. There is a straddling of public and private spheres here, yet also a failure to achieve secure identity in either. The Flea points towards a symbolic order in a state of flux.

Mental Status Exam

The mental status examination or mental state examination, abbreviated MSE, is an important part of the clinical assessment process in psychiatric practice. It is a structured way of observing and describing a patient's current state of mind, under the domains of appearance, attitude, behavior, mood and affect, speech, thought process, thought content, perception, cognition, insight and judgment. [1] There are some minor variations in the subdivision of the MSE and the sequence and names of MSE domains.The purpose of the MSE is to obtain a comprehensive cross-sectional description of the patient's mental state, which, when combined with the biographical and historical information of the psychiatric history, allows the clinician to make an accurate diagnosis and formulation, which are required for coherent treatment planning. The data are collected through a combination of direct and indirect means: unstructured observation while obtaining the biographical and social information, focu sed questions about current symptoms, and formalised psychological tests.The MSE is not to be confused with the mini-mental state examination (MMSE), which is a brief neuro-psychological screening test for dementia. Theoretical foundations[edit] The MSE derives from an approach to psychiatry known as descriptive psychopathology[4] or descriptive phenomenology[5] which developed from the work of the philosopher and psychiatrist Karl Jaspers.From Jaspers' perspective it was assumed that the only way to comprehend a patient's experience is through his or her own description (through an approach of empathic and non-theoretical enquiry), as distinct from an interpretive or psychoanalytic approach which assumes the analyst might understand experiences or processes of which the patient is unaware, such as defense mechanisms or unconscious drives.In practice, the MSE is a blend of empathic descriptive phenomenology and empirical clinical observation. It has been argued that the term phenome nology has become corrupted in clinical psychiatry: current usage, as a set of supposedly objective descriptions of a psychiatric patient (a synonym for signs and symptoms), is incompatible with the original meaning which was concerned with comprehending a patient's subjective experience.ApplicationThe mental status examination is a core skill of qualified (mental) health personnel. It is a key part of the initial psychiatric assessment in an out-patient or psychiatric hospital setting. It is a systematic collection of data based on observation of the patient's behavior while the patient is in the clinician's view during the interview. The purpose is to obtain evidence of symptoms and signs of mental disorders, including danger to self and others, that are present at the time of the interview.Further, information on the patient's insight, judgment, and capacity for abstract reasoning is used to inform decisions about treatment strategy and the choice of an appropriate treatment sett ing. [9] It is carried out in the manner of an informal enquiry, using a combination of open and closed questions, supplemented by structured tests to assess cognition. [10] The MSE can also be considered part of the comprehensive physical examination performed by physicians and nurses although it may be performed in a cursory and abbreviated way in non-mental-health settings.[11] Information is usually recorded as free-form text using the standard headings,[12] but brief MSE checklists are available for use in emergency situations, for example by paramedics or emergency department staff. [13][14] The information obtained in the MSE is used, together with the biographical and social information of the psychiatric history, to generate a diagnosis, a psychiatric formulation and a treatment plan.