Essay The Growth Of Portuguese Music - 1832 Words

Portugal has a rich musical culture, with roots that go back to Provencal troubadours, followed by ballads and the fado, and as of late, incorporating the rhythms of Portugals former West African colonies. nbsp;nbsp;nbsp;nbsp;nbsp;Each of these elements are stll alive in current Portuguese music like the French Provencal influence in the folk music played at festivals in the northern part of the country, as well as the rock and jazz most prevalent in the larger cities. An addtional element is added by a wealth of singer-songwriters, most of whom spawned from the extremely political New Song movement. This movement began rolling during the 1970s when the country threw off a thirty year dictatorship under Salazar, and was forced to†¦show more content†¦These are often lullabies, or tilling, sowing, and harvest songs. nbsp;nbsp;nbsp;nbsp;nbsp;They also have singing contests where competitors improvise on a theme in turn, or the fandango, a dance where two men match their dancing skill. Other traditional dances inclue modas, despiques, chulas, rusgas, corridinhos, viras, waltzes, and the ritual steps of the pauliteiros (stick-dancers) of Miranda in the Douro region. nbsp;nbsp;nbsp;nbsp;nbsp;The fado is Portugals most famous type of music. It is lyrical and very sentimental, and likely to have stems from African slave songs, though Portugals own maritime and colonial past is equally noticable. After the revolution in 1974, when the empire was dispelled, the fado went through what could be called a crisis. Today, it has come to be identified with an overall sense of frustration. nbsp;nbsp;nbsp;nbsp;nbsp;There are two versions of the fado. The first of which is style of the Alfama and Mouraria districts of Lisbon which is played mostly in the Bairro Alto clubs. It is highly personal and full of feeling. The Coimbra style is much more academic, played mostly by students, and reflects the ancient university traditions of the city. 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Pessocence In Waiting For Godot - 1529 Words

Waiting for Godot represents human existence as pointless and futile. The play seems to question whether pointless waiting for something is a better alternative than wandering a devastated earth in which nothing makes sense, a bleak choice at best. The World War One poems we addressed in class are interesting because they both confirm and deny the pessimistic outlook on human existence presented by Waiting for Godot. I believe that whether the poem supports or challenges the play depends on the strength of the poet’s beliefs in concepts such as God, loyalty, and love, concepts which are so fundamental in man’s thinking that only a traumatic experience can enlighten someone to see past them. The more committed the poem is to such concepts,†¦show more content†¦For these reasons an idealistic soldier who has not witnessed combat is likely to reject the play as nonsense, as nothing but two deranged tramps pointlessly wasting their time. He would describe them as s eemingly nothing like himself, a brave soldier fighting for his flag, the noble concept of honor, and the promise of eternal life, with a society behind him who nod their heads at the comforting ideas which their brave sons march off to defend. This naivety was quick to wear off as the post combat poems passionately describe. The most stinging rebuttal of the naivety felt by the young man in The Soldier comes in the final lines of the poem Dulce Et Decorum Est by Wilfred Owen which reads, of vile, incurable sore on innocent tongues,- My friend, you would not tell with such high zest To children ardent for some desperate glory, the old Lie : Dulce Et decorum est Pro Patria mori. â€Å"The old Lie†: this is what Owen calls the patriotism and duty that drove British men into uniform and motivated them to run headfirst into their horrid deaths by machine gun fire and gas attacks. â€Å"The old Lie†: these three words represent the unravelings of the foundational societal beliefs that is the focus of Waiting for Godot. To say that to die for ones country is

Reported Buzz on College Application Essay Prompts Samples Uncovered

Reported Buzz on College Application Essay Prompts Samples Uncovered After placing your purchase, you will be in a position to talk with your writer directly at all times. Because everybody has a story to tell. There isn't a prompt to direct you, and that means you must ask yourself the questions that will get at the center of the story you wish to tell. Select a distinctive topic that others may not think of, and whatever you select, make certain you know a lot about it! Your commitment is critical. In the majority of instances, the prompt is extremely complicated and open to interpretation. The procedure for ordering our services has been made seamless and easy to guarantee a speedy placement and decrease wastage of time. So rest assured that there's almost always an expert writer available for your urgent endeavor. New Ideas Into College Application Essay Prompts Samples Never Before Revealed The college admission essay provides the student a chance to introduce himself or herself to an admissions committee. Contemplating the significant number of applications that an admissions committee goes over, it might be a better choice to compose an essay that's persuasive yet concise. Students lead busy lives and frequently forget about an approaching deadline. As a student preparing to enter college, it's necessary for you to fill out the ideal application for any school that you want to attend. The essay for Florida state university isn't required, but it's highly suggested. Colleges are seeking a feeling of maturity and introspectionpinpoint the transformation and demonstrate your private growth. Explain why you wish to attend that specific institution. Essay requirements will change from school to school, but you are going to probably be requested to write 250750 words. The Common Application lets you apply to more or less 700 unique colleges. Your application essay will be able to help you stick out from the remainder of the candidates and get noticed by the admission board. Application essays about challenges reveal how you respond to difficulty to individuals who are rather interested in how you'll take care of the subsequent four years all on your own. To make an application for RU, you should hand in an essay. By now you know just what you will write about and how you would like to tell the story. Bridget's essay is quite strong, but there continue to be a couple little things that could be made better. Stephen's essay is quite effective. Get your creative juices flowing by brainstorming all the potential ideas you can imagine to tackle your college essay question. Try to remember, you have to create a great impression. After you own a topic, it's best to make an outline of ideas. To do this, you should brainstorm an adequate subject which expresses your nature and your best accomplishments. The cost of an essay is dependent upon the total amount of effort the writer has to exert. If you don't find out how to compose an application essay, don't get upset and ask application essay help, which will lead to a custom made application essay that will force you to truly feel relieved. Professional essay writers will be able to help you compose a superior essay based on your demands in no moment. If you find writing a hard job, employ an essay writer from 5StarEssays to assist you with your college essay. It is very important to compose a well-informed essay, it's somewhat of an intellectual challenge a research procedure might assist with. Like with other academic essays, you've got to do research, although it is about your own life. The reality is that students often fail to make an impact in the essays and they're more or less copied on the internet. Therefore, many students and employees decide to get affordable essay rather than writing it themselves.

Arts Impact on Society Essay Example For Students

Arts Impact on Society Essay Art is an extremely private experience, yet, it is meant to be shared with the public. Society, as a whole, examines the art produced and has the right to approve, disapprove, acknowledge, ignore, praise and abuse it. The public or society has not remained constant over the years. In the time of the Renaissance, for example, only a select few were society. They commissioned art, Were patrons of the arts and their artists. Today, almost anyone can share in the experience Of art. They can attempt to create, view and act as a critic. Does art make the world a better place, or is it quite useless? This is a very ancient riddle, and no one has solved it yet. A similar question has art truly had any impact upon society? Has it fashioned or molded minds? Has it shaped opinions and altered how people feel or think? Is it practicable in or relevant to society and its individuals daily lives? Art reflects life. It is a portrait of history, whether it is history of the current moment or an event in the past or something of the imagination. Art has featured an event, clarifying its existence and representation to society. The portraits of the French Revolution by David, Benjamin Wests portrayal of the death of General Wolfe and Positions recreation of the Rape to the Sabine Women all strive to provide a version of historical events, Society, in turn, can accept or reject these portrayals of true events. Sometimes, as in the case of Soys depiction of the French behavior during their conquest of Spain, art inspires a deep hatred of a certain nationality. Art encapsulate a countrys culture during that time period. Rembrandt, Rousseau, Monet, Hogwash, Whistler, Jan Steen, grass Hal and Brushes depict for their generation the world as they see it. They affect future society by providing concise, if sometimes imaginative, depictions Of daily life. Burgher the Elder paints peasants, Jean Baptists depicts lower-class life and Dimmers subjects in The Third Class Carriage are not the lofty work Of Johannesburg. The Wit and graphicness of Hogwash in The Rakes Progress or the imposing work of Thomas Sneaks The Gross Clinic provide historians with clues and pictures to a vastly efferent way of life. Jan Sateens The Eve of SST. Nicholas provides a way to uncover how people spent Christmas in the early 1 7th century in the Netherlands. Art has encouraged feelings of patriotism and national pride. Soys, The Third of May, 1808, the Americans portrayal toothier revolution and countless other artists across the centuries have provided an impact extending beyond the work. Depictions to Washington crossing the Delaware, and portraits to battlefields, at home and abroad, are scenes that inspire society. These works also remind the public of their past, what has been sacrificed or accomplished and what they can aspire to in the present or future. Artwork has also provided clues to lives long over and species since disappeared. Holstein provides us with portraits of people long dead e. G. Henry VIII, Erasmus Of Rotterdam, as Rueben does With his painting Of Marie De Medici. Soys masterful and psychologically rich work The Family of Charles V lays bare the natures and relationships Of this royal family for all Of society to view. Art has also provided examples of garden styles, structures to be imitated and actions to follow. Artwork has allowed us to glimpse lives and lifestyles. At one time, dressmakers in the colonies used the artwork found in magazines and depicted in reproductions of paintings to create the latest in fashionable clothing. Art shaped a fashionable society where none had existed before. It allowed the Americans to be as up-to-date as their European counterparts. In the same manner, George Caleb Bingham with his painting Fur Traders on the Mississippi allowed Europeans a glimpse to another elite. .u0ec40a4b8bb4b7709f45dc3797acb926 , .u0ec40a4b8bb4b7709f45dc3797acb926 .postImageUrl , .u0ec40a4b8bb4b7709f45dc3797acb926 .centered-text-area { min-height: 80px; position: relative; } .u0ec40a4b8bb4b7709f45dc3797acb926 , .u0ec40a4b8bb4b7709f45dc3797acb926:hover , .u0ec40a4b8bb4b7709f45dc3797acb926:visited , .u0ec40a4b8bb4b7709f45dc3797acb926:active { border:0!important; } .u0ec40a4b8bb4b7709f45dc3797acb926 .clearfix:after { content: ""; display: table; clear: both; } .u0ec40a4b8bb4b7709f45dc3797acb926 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ec40a4b8bb4b7709f45dc3797acb926:active , .u0ec40a4b8bb4b7709f45dc3797acb926:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ec40a4b8bb4b7709f45dc3797acb926 .centered-text-area { width: 100%; position: relative ; } .u0ec40a4b8bb4b7709f45dc3797acb926 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ec40a4b8bb4b7709f45dc3797acb926 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ec40a4b8bb4b7709f45dc3797acb926 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ec40a4b8bb4b7709f45dc3797acb926:hover .ctaButton { background-color: #34495E!important; } .u0ec40a4b8bb4b7709f45dc3797acb926 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ec40a4b8bb4b7709f45dc3797acb926 .u0ec40a4b8bb4b7709f45dc3797acb926-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ec40a4b8bb4b7709f45dc3797acb926:after { content: ""; display: block; clear: both; } READ: Basketball in NS EssayThe art works by the Jewish artists trapped n the concentration camps of World War II preserve for all time the horrors of war and the inhumanity inflicted by one race upon another. Art has also been a medium to help spread a culture. Art of propaganda during war is a classic example. Posters urge people to support their troops. Marketing ploys ask consumers to buy locally or purchase a specific product. Pop art is probably one of the most influential societal tools of the modern and post-modern age. The best possible example is Any Warhol. His Campbell Soup Cans are now icons. Art has stirred the imagination Of all nations from the earliest time. It has helped roused patriotic fervor, brought new ideas and culture to light, raised questions and rewritten or reinterpreted historical events. Art has provided clues to the past and advanced questions about the future. Its impact continues to be felt emotionally. For, above all, art touches us beyond the intellect, reaching down into societys emotional core. In the end, the greatest impact of art is its ability to provide us with the truth about the world seen through the eye of an artist.

Romeo and Juliet English Coursework Essay Example Essay Example

Romeo and Juliet: English Coursework Essay Example Paper Romeo and Juliet: English Coursework Essay Introduction So far we know the whole story because of the prologue at the start of the play. However, due to the tragic nature of the play and its background, the audience would forget this and believe that the play would change. Both of the â€Å"star-crossed lovers† haven’t met each other, yet. And their families, the Montagues and Capulets are in an on-going rivalry which makes it almost impossible for Romeo and Juliet to even meet, let alone fall in love. It is these obstacles, and the main themes of destiny and love, revenge and conflict.Just before Romeo, Mercutio and Benvolio enter the ball, Romeo begins a soliloquy. He uses poetic language, a type of speech that differs between the characters throughout the scene and the play. Poetic language is used for characters that have a point to emphasise to the audience. Added along with the soliloquy, this allows the audience to focus solely on what Romeo says, and is a sign to say that whatever he talks about is important.Itâ€⠄¢s a line that should not be ignored, and is used by the most passionate characters like Romeo and Tybalt. In this soliloquy, Romeo speaks of death. In fact, he tells the audience that his own death will come just by entering the ball. However, he also says that his fate is in God’s hands â€Å"But he who hath steerage of my course Direct my sail!† This last line creates a feeling of mystery among the audience what will his fate be when he enters the ball? It also sets up tension for the next scene.As soon as Romeo and his friends enter the Capulet ball, the tension that was created from Romeo’s soliloquy has died down. The first parts of this scene are dominated by servants at the ball. The comical lines from the servants start to lower the tension. One moment the play is serious, next moment it’s very jolly. In Shakespeare’s times, this comical section of the play would be used to get the audience back into the play. This was done, because most of Shakespeare’s audience wasn’t educated very well, so they wouldn’t fully understand the play. After the servant’s comic contribution, the audience hears a pointless speech from a character known as Capulet.The speech from a seemingly drunk Capulet is quickly followed by Romeo’s first sight of Juliet. This is a quick peak of tension which happens a lot throughout the play. In the Marco Zefferelli film version of Romeo and Juliet, a very soft and romantic song is sung in the background to set the scene for the meeting. Another interesting technique in this film used to describe the event is a dancing circle with many party guests including Romeo and Juliet.The circle represents the inevitability of Romeo’s meeting with Juliet. He starts to describe her beauty in great detail, using his poetic language again. This means that it’s another important piece of speech. The large amount of emphasis on Juliet’s beauty is used by Shake speare because of the time period the play was set in. Only men would be able to act on the stage, so the male version of Juliet wouldn’t look very appealing to many in the audience and they would be confused as to why Romeo wants Juliet.Phrases such as â€Å"Beauty too rich for use, for earth too dear† mean that Romeo sees Juliet in some sort of divine way. She isn’t of this world. The question â€Å"Did my heart never love till now?.never saw beauty till this night† is important because it shows the audience the distinction between the love Romeo now has for Juliet and the lust that Romeo had for Rosaline. The way that Romeo delivers these lines to the audience in both film adaptations of Romeo and Juliet, the amount of conviction shown in his movements, facial expressions and speech is more than enough to tell the audience that this is true love.Soon after Romeo’s first sighting of Juliet, the audience sees Tybalt and Capulet engage in an argume nt over Romeo. From the previous scenes with Tybalt, it’s known that he has a temper and hates the Montague family (and those associated with them) with a fiery passion. He first warns Capulet that Romeo is at the Capulet Ball. In his first few lines, he mentions killing Romeo. Because he has come to the enemy’s party, Tybalt sees it as an invasion, an insult to his name and what it stands for, â€Å"by the stock and honour of my kin.not a sin†. However, Capulet doesn’t believe that Romeo has any ill intentions against his family at the Ball, â€Å"A bears him like a portly gentleman†. Capulet (seemingly) takes control of the situation with his plea, but this angers Tybalt more.He says â€Å"I will not endure him†. He cannot stand for Romeo to be here any longer, his rage begins to show even more in his short, yet, strong response to Capulet. The reply to Tybalt is what infuriates him the most. â€Å"You are a saucy boy!† In previous scenes, Tybalt has proven that he’s a reckless, angry young man. He likes to maintain his bad boy image. For example, his demeanour in Baz Luerrman’s version of Romeo and Juliet is very suave. In the opening fighting scene, a conversation between himself and Benvolio leads to a huge fight. However, one of the most important things he said in an angry tone of voice was â€Å"Peace.I hate the word†. So from his reckless actions, forceful angry voice, and choice of words, the audience can see that Tybalt is belligerence and hot-headedness is very strong. He has convinced himself that he is a man, therefore is.Back to Capulet, he continues to verbally attack Tybalt. In both film adaptations, Capulet’s voice becomes less gleeful and more serious. He begins to play a more paternal role towards Tybalt in this scene. Insults such as â€Å"You are a princox (insolent young man)† and â€Å"goodman boy (unmannerly child) are what Tybalt does like to be addre ssed as. The last and most important section to this argument is what he says to the audience. â€Å"Patience perforce with.greeting† is Tybalt expressing his emotions. He doesn’t like that fact that he can do nothing to his greatest enemy inside his own house because of Capulet’s orders. The rhyming here is important to address the audience. â€Å"I will withdraw.bitter gall†, continues to explain how Tybalt feels. He continues to say he won’t fight with Romeo right now, but eventually he will. â€Å"Sweet convert to bitter gall† means that however nice it is to have more of a reason to kill Romeo, the patience he must have to get Romeo will not be good for him.He does lot of important things with the play with these four lines. Firstly, he sets up more tension and makes the audience ask more questions, â€Å"When is Tybalt going to face off with Romeo†, â€Å"How?† etc. Secondly, he makes sure that the audience gets the messa ge. His sudden shift to poetic language and using rhyming couplets is a stand out point to say â€Å"This is important†. And it shows the passion of the character as well, Tybalt had a passion to exact his revenge on Romeo and the audience can hear it through the little rhyme.Romeo and Juliet’s meeting is made even more interesting by Shakespeare’s use of a sonnet (a 14 line poem, in a 4-4-4-2 layout). The factors that make this so interesting and very powerful as a romantic scene are as follows. Firstly, the back and forth motion of speech. They both recite the sonnet, with a flow that adds more tension to this scene. The main theme of fate is very important here, as there’s a definite connection. The flow that these two have makes it seem as if they are one person speaking directly to the audience, they were meant to be together. Secondly, the convictions of Romeo’s speech and slight role play from both characters.The way he address Juliet, treat ing her as a holy object, a shrine. Evidence of this is in the lines, â€Å"If I profane with my unworthy hand†, and referring to Juliet as a â€Å"holy shrine†. He is deep in love with her, and he is chasing her. In addition to the previous points, the sonnet helps to make the audience see the side of Juliet that is playful, cheerful and what makes her so attractive to Juliet. In the Baz Luerrman film version of Romeo and Juliet, Juliet’s personality is very flirtatious, almost tempting Romeo even more with every word she says, as if Romeo’s life hanged on every word that came from Juliet. The written script is just the same, Romeo chasing the girl he desires, the he loves.As the storyline continues after the Capulet Ball, we are carried straight into the balcony scene. Romeo starts by using poetic language in relation to how in love he is with Juliet. Conversely, Juliet is doing the same but she wonders about Romeo and if she is really to love him fully . In the modernised film version of Romeo and Juliet, both of them show passion in their voice relating to each other and expressing their love; using camera shots to show the individual characters when they use their own poetic language to emphasise the points that are made respectively. The amount of effort Romeo conveys in the usage of the language is also shown in the Baz Luerrman version of the film. It is made to be read as (and seen as) a testament to the love that Romeo has for Juliet; in terms of the danger that Romeo risks as being a Montague.At the end of the balcony scene, the storylines for the conflicts to come are set. Tybalt seeks revenge on Romeo for what he sees as an invasion of â€Å"his† party, Juliet and Romeo plan to be engaged but still have to face the family rivalry barrier that prevents their relationship from being free. The next scenes will all highlight the conflicts and the tragedy aspect of the story – the common outline for stories such as Romeo and Juliet are : Setting the scene, introduce a catalyse for a change in the scene, highlight the changes from the catalyse and resolve the changes to re-establish the scene at the beginning.In terms of how we see the characters at this moment in time, Romeo is seen in the audience’s viewpoint as a heroic character, trying be the man, the protector, the â€Å"rock† for Juliet and personally believes that it’s fate that they are together and it’s fate for them to stay together and that’s the feeling that Romeo conveys to audience in the conviction of his words and the poetic language he uses when referring to, or directly addressing Juliet.The furious Tybalt in many retrospects can be seen as very similar to Romeo but plays the villain in this scenario. He doesn’t want to protect Juliet, he wants to protect his honour, his name and prove he is more than a â€Å"saucy boy†. He is convinced he is a man, and now needs to prove i t by carrying out his threats onto the Montagues and Romeo. The audience however sees exactly what the character called Capulet sees; Tybalt is nothing more than an angry boy who focuses too much on how others see him – almost shallow.In conclusion, at this stage of the play, Romeo and Juliet are caught in the middle of controversy, history and rivalry which allow for the readers to become enthralled in the storyline and makes for a successful written story, and a decently made film adaptation.I have examined the dramatic impact of the Capulet Ball scene and the Balcony scene and expressed how the characters and the language used together create some of the most important moments of the play. Romeo and Juliet: English Coursework Essay Thank you for reading this Sample!

Lotus Bakery, Case Study Essays

Lotus Bakery, Case Study Essays Lotus Bakery, Case Study Paper Lotus Bakery, Case Study Paper Lotus Bakeries NV International case study Bart Bauwens Director Export November 2010 Personal introduction Bart Bauwens – 1967 Master in Business Economics University of Ghent, Belgium – 1991 Master in Business Administration – National University of Singapore – 2008 Specialisation in Export Management University of Antwerp, Belgium 1/1/2000: Start with Lotus Bakeries Director Sales Marketing Lotus Bakeries Asia Pacific : 1/11/2003 – 31/07/2008 Since 1/08/2008: Director Export Aim of this lecture : Introduce you shortly to Lotus Bakeries, our products and our structure and link it to our export strategy Go over some very simple basic principles to take in consideration in export with focus on 4 P’s Case: introducing Lotus in China Challenge you to think beyond the known and see international business with different eyes Q A. Contents : 1) Who is Lotus Bakeries ? 1. History 2. Products 3. Organizati on 4. Results 5. Corporate Strategy 6. Realisation most important projects 2) Why exporting ? 3) How to start the export adventure ? 4) Case : Introduction of Lotus in China 5) QA 1) Who is Lotus Bakeries ? 1. History 932 1974 1988 2001 2006 2008 Foundation Lotus NV Merger with Corona IPO Lotus brand Acquisition of Koninklijke Peijnenburg (NL) Acquisition of Anna’s Pepparkakor (SE) 2. Products Caramelised biscuits Gingerbread Cakes Waffles Pepparkakor Caramelized biscuits Gingerbread Cakes Waffles Pepparkakor 3. Operational organisation Corporate headquarters in Lembeke 3. Operational organisation Corporate Executive Committee Group Management Team Northern Eastern Europe Belgium Netherlands France UK North America Export 3. Operational organisation Production plants Belgium: 4 France: 2 Netherlands: 3 Sweden: 1 Canada: 1 3. Operational organisation Production plants Canada: Calgary F: Comines Briec SE: Tyreso NL: Enkhuizen, Geldrop, Sintjohannesga B: Lembeke, Oostakker, Meise, Courcelles 3. Operational organisation Logistics centre Belgium – Central logistics centre in Lokeren for Belgium, France, Germany and export 3. Operational organisation Own sales organisations EUROPE San Francisco: USA Canada Singapore: Asia Pacific 3. Operational organisation Other export markets Export department in Belgium for Europe and Middle East Cooperation with specialized importers 4. Results 2009 Evolution of turnover – in mio EUR 300 280 260 240 220 200 180 160 140 120 100 56,7 224,5 179,3 152,3 261,1 2005 2006 2007 2008 2009 4. Results 2009 EVOLUTION OF TURNOVER in millions of EUR Evolution of turnover 2009 – in mio EUR 275,0 250,0 225,0 200,0 175,0 150,0 125,0 100,0 75,0 50,0 25,0 0,0 1987 1994 1995 2001 2002 2009 1988 1989 1990 1991 1992 1993 1996 1997 1998 1999 2000 2003 2004 2005 2006 2007 2008 4. Results 2009 To tal turnover 2009 261. 1 mio EUR Evolution Compared with 2008: + 1. 7% Like for like: stable evolution in 2009 versus 2008, taking in account: Takeover Anna’s Divestment Harry’s Benelux Falling sales Jaffa Cake Bars with expiry of the contract with Mc Vities Geographical turnover 2009 per area N-America 6,1% NE EU 8,1% UK 5,1% Export 5,1% Belgium 30,5% France 14,0% Netherlands 31,0% REBIT and REBITDA 2009 mio EUR 2009 2008 Evolution % Turnover Depreciation and amounts written off REBIT REBITDA 261. 1 (12. 1) 256. 7 (11. 0) + 1. 7 + 9. 8 34. 6 48. 2 34. 0 45. 7 + 1. 6 + 5. 5 REBIT and REBITDA 6 m 2010/ 6 m 2009 mio EUR Turnover Depreciation and amounts written off REBIT REBITDA 6 m 2010 6 m 2009 127. 2 (5. 6) 17. 5 24. 3 Evolution % 125. 9 (5. 5) 16. 1 22. 7 + 1. 1 + 3. 2 + 8. 8 + 7. 4 5. Lotus Bakeries growth strategy General theme of our strategic choices We focus our growth objectives on xpanding our best performing products†¦ †¦not on ‘fixing’ weaker performing products We believe that†¦ â€Å"The better a product is performing, the further it is away from its full potential† 5. Lotus Bakeries growth strategy Choices â€Å"To become the number 1 branded leader in our specialty bakery products by maintaining a clear superior taste experience. We want to achieve sales growth ahead of market growth to create room for more investments into the market. † Original Caramelised biscuits : drive to full potential Pepparkakor: become clear leader in Nordics and focus on US + Export to Japan. OCB spread: make the success sustainable in home countries Gingerbread: sharpen positioning and invest behind stars Waffles: develop star products with international potential Cakes: invest behind stars Private label: be very selective Specific growth objectives based on consumer insights (penetration, frequency, value) Strong trade marketing capabilities to win the war in the store Sharp communication on consumption moments linked with brand essence Format innovations to expand star products Maintained lean and flexible supply model to follow the stars and trade activation 5. Lotus Bakeries growth strategy TOP culture TEAMSPIRIT PASSION OPEN DIALOGUE We are using 3 main brands: Lotus, Peijnenburg and Anna’s: Lotus is the main international brand Home markets NL Speculoos BE/FR Nordics International Pepparkakor Spread Ginger bread Waffles Cakes 6. Realisation most important projects. 6. Realisation most important projects. 5. New corporate website 2) Why exporting ? Geographical objectives Caramelized biscuits: become a global player as market- and brandleader. Geographical objectives Gingerbread : become market- and brandleader in The Netherlands, Belgium, France Geographical objectives Cakes : originally regional. Market- and brandleader in the local market of each speciality. Geographical objectives Waffles: strong presence in countries with own sales office. Geographical objectives Annas Ginger Thins: maintain leading position in Scandinavia and introduce it world wide. Geographical objectives Diversification of the market Need for new turn over Competition in home market Demand from abroad Unique product to bring to the world Love to travel 3) How to start the Export adventure ? How to start the export adventure ? Analysis and home work SWOT – Analyse 5 Forces Model of Porter McKinsey 7S Model Go – No go Practical and start 4 P’s SWOT Analysis 5 Forces Model Porter What determines the average industry profitability ? 7S Model What are our core competences on Company level ? Go – No go Concentric approach Go ? Start 4P’s or 7 P’s 4 P’s More in production oriented industries Product Price Place Promotion 4P’s or 7 P’s 3 extra P’s More in a service industry People Process Physical Evidence 3. 1 Unique product and unique concept for export Some questions on the product The product for export is not the same as the product for your domestic market: Why? Some questions on the product Which products can I sell in export? Why should I export this product? Do I have to adapt the taste, shape, details of the products? What about the local rules in f. i. food safety? What about the local rules in packaging and labeling? What about the size, weight, colour,†¦ of my product? Is my packaging suitable for overseas export (transport, palletisation,†¦. ) Some questions on the product Do I have a story on my product or an unique concept? Does my product requires special production methodes, different from the methodes used for my domestic products? Do I need to do more indepth research? 3. 2 Price structure for export Bott om up calculation Cost price calculation: how much does my products cost basically? Raw materials, labour, overheads, internal transport, warehousing, General Administration costs, †¦ How much gross margin do I need – want ? Bottom up calculation Which Incoterm do we use? Ex Works - inside EU FOB - overseas Others: liability? (CF, CIF,†¦) Bottom up calculation Extra costs for export? Extra packaging extra labels Transport: refer or not? Special transport modus? Extra people involved? Extra documents (certificate of origin, health certificate, transport documents, †¦) Insurance Bottom up calculation Extra costs for marketing support overseas Sampling degustation Introduction Listing fees Actions and promotions Local sales team? Instore activities, publicity, advertising, †¦ Top down check Competition Who is it and what type of products do they sell What is their pricing level? Top down check Market How much spending power do peopl e have? What proportion of that power is spent to products like mine? Is the market price sensitive or not? Potential extra costs barriers Potential Extra Costs Import duties Exchange rate: cost of money Potential extra costs barriers Potential Barriers Tarrifs Import duties, Transit duties (India),†¦ Non-Tarrifs Rules, laws that change,†¦ F. i. closure of Chinese ports during Olympics 3. 3 Place : Local Distribution in export What kind of local distribution ? Different forms of partnership in distribution depending on how complex you want to go Agent : intermediair between you and potential clients. You sell to the local client, the agent gets a commission. Importer: you sell directly to him; he markets your product Importer wholesaler What kind of local distribution ? Different forms of partnership in distribution depending on how complex you want to go Representative office: check the market Sales office: part of own organisation Joint Venture: check the market Local production: own local company Be prepared Who is our local partner ? Checklist. General information: name, address, phone numbers,.. How is he structured? Who are his clients? Geographic structure: e. g. in China: is he all over the country? Own sales people? Logistics: does he has his own warehouse and trucks? How is he organised? What other products does he import – distribute – manufacture ? Be prepared Who is our local partner ? Checklist. Conditioning of the products locally: refrigerator or not, stock capacity, how will he handle our products? Is he a brand builder? Is he market leader? Exclusivity or not? Territorial protection? How to check? Via internet or own network etc Via banks, Chamber of Commerce, business Clubs,†¦ Via Embassy or FIT 3. 4 Promotion : Export marketing Export marketing Brand or Private label ? OEM ? What does our brand means in that country? What is our brand positioning? What is our target public there? Export marketing What actions ? Sampling and tastings How to measure the impact of actions? How to get the exact figures? Nielsen , GFK,†¦ Export marketing Local rules on advertising ? Any restrictions ? Anything we can’t do ? Export marketing Co st of marketing actions : How much budget do we need ? How much is paid by our local partner ? Cultural issues Cultural: position of men and women? Religious rules (written or non written) Language Colours Political issues: avoid . 5 People : Internal Structure Internal structure Do we have an export department ? Do we need an export manager? Who will do the back office? Can we be reached the whole day? Do we master the languages? Internal structure Export needs to be structured Focus leads to succes. Other departments Logistic department : Inter company transport Transport to harbour Export documents Other departments Quality management : What rules? How to use them in a commercial way Other departments IT department : Internet connections SAP Other departments Finance department : Export cost money Other departments General management : Everybody in the company must believe in export Communication with collegues and management: personal PR Take everybody with you in the story 3. 6 Process : Process Procedures, flows, processes etc. by which services are consumed : How does the supply chain go from our suppliers over our company all the way to the end consumer of our product or service? How do we manage and controle those processes? Audits? ISO? 3. 7. Physical Evidence : Physical evidence The ability and environment in which the service is performed What tools do we need to perform and deliver? How can we measure our clients needs and expectations ? How can we meet these expectations ? How to reach customers with other expectations ? 4. Case : Introduction of Lotus in China 4. 1. Prospection phase Prospection phase Since 2000 we started to follow the Chinese market and tried to get insights How is the market organised and structured Who are the local and international players in the market – production and sales ? How does the supply chain looks ? What type of consumers do we have and what is the segmentation we can do ? Prospection phase Partner selection : done by 2004 How do we want to enter the market ? No own production No own company No direct delivery to the retailers ? Via an importer They know the market They take ownership and responsability Prospection phase Partner selection : done by 2004 Who are the import companies? What is their strenght and potential ? What kind of contract do we have ? Analyse 2009 : Analyse of existing partner in view of challenges in growth and logistic power for world expo 2010 : new partner selected 4. 2. Start up phase Start up phase : Products : Only speculoos Focus on coffee + cookie concept Single wrapped packs and family packs Start up phase : Region : China is too big to be seen as one country Different languages Different cultures Different eating paterns †¦ Where do we start ? Shanghai Rest of China (e. g. Carrefour) 4. 3. Growth phase Sales marketing support 2010 : Sales are supported based on a marketing plan What action : sampling and tasting, TG/gondola, 2nd placement†¦ Cost of actions Estimated volume and sales Agreed by Lotus Bakeries Sales marketing support 2010 : Support : Mostly in free sampling goods, participation to exhibitons, tastings †¦ Pricing situation Mostly our price level in the trade is OK. We are cheaper priced then high end brands like Bahlsen, JDS etc†¦ and of course higher priced then local manufactured products. Positioning : sophisticated (from Europe), yet accessable. Brand salience in China Challenges : Need to translate our brand salience and visualise this link with coffee consumption at home. Brand salience in China Challenges : Consistency in our communication: Look and feel of new OCB packaging Sampling booth Website: www. lotusbakeries. cn Action and promotions Brand salience in China Challenges : Technical : how do we make publicity ? What kind of setting ? What kind of models ? Sampling in the basis Possible sampling places and moments ? World expo at Belgian Pavillion Retail in Shanghai during the expo period In atrium or shopping centra Street : sampling in Nanjing Lu, Huaihai Lu and other main shopping streets Bars, hotels†¦ during night events ? Exhibitions : Food Hotel China, Sweets China, at the entrance and corridors, in our booth†¦ Sampling @ Expo In 3 locations : at the entrance of the Belgian Pavillion, in coffee shop and in shop Lotus has developped the wrapper and will give 8. 00. 000 biscuits for free 1 biscuit per second Biggest sampling action for Lotus ever Sampling @ Expo The focus is on one pack : OCB 25X1 which is sold in the pavillion at the same price as downtown Shanghai (22 RMB) Local coordination by PAF trainee Sampling @ Expo Queuing for the Belgian Pavilion Queuing for the Belgian Pavilion sampling sampling sampling sampling sampling In the shop In the shop In the shop In the shop In the shop Questions ? Thank you for your attention www. lotusbakeries. com

Social Policy Essay Example | Topics and Well Written Essays - 750 words - 1

Social Policy - Essay Example The essay "Social Policy" talks about the social policy which refers to the study of social relations essential for the well-being of humans and a framework that will ensure the well-being is maintained. Social policy entails the integration of different disciplines that are critical for human comfort.Social security refers to a laid down framework by the government to enhance the living standards of its citizens through assistance. This component of social policy identifies the reality that affects the population of a country. The gap between the rich and the poor in a given state can widen if measures are not taken, thus having immense implications to the poor. The government is obligated to offer aids that will ensure those unprivileged members of the society can access essential needs such as housing, food, and health. Social security has been beneficial for the unemployed, elderly, and physically challenged. There should be no discretion nor contributory aspect when offering soc ial security. Health is considered to be a fundamental right for all citizens irrespective of the country one hails. However, this cannot be taken on light terms because the quality of health services available to the public is a major concern. In most developing countries, it has been noted that health is considered as a basic right, but the quality of service is wanting. A government that does care about its citizens should have a framework through a legislation that will ensure they have access to better quality healthcare.