Marketing Communications Plan Proposal Essay Example | Topics and Well Written Essays - 500 words

Marketing Communications Plan Proposal - Essay Example nominate markets include the United States, China and Western Europe. In Western Europe, key markets include Italy, Germany and the U.K. Outside of these regions Mot & Chandon also caters to high-end market segments in Japan, Australia and brazil-nut tree (Kitchen, 2009 p12).In order to grow in the next year, they give need to reconcile their many years of know-how with communication. Three main trends go away be pivotal in the next year. First, a growing split forget occur between categories of brands. On one side, consumers will become more involved, and on the other, they will only see the products usage value. Second, Mot & Chandon will need to create value, as well as innovate and renew. Third, they will have to connect with their customers needs and meet their expectations, which are linked closely to the strengthening and evolution of the internet (Fill, 2009 p33).In the coming year, Mot & Chandon will have to come up with digital brands that should see a boost from developing and emerging countries (Jacheet, 2012 p1). Additionally, collaborative brands will become vital and will be created through the concept of co-creation with clients, for example, through the use of iPhone applications (Yeshin, 2012