Qualitative and Quantitative Research Essay Example | Topics and Well Written Essays - 750 words

Qualitative and Quantitative Research - Essay ExampleIn one of the qualitative studies titled exploring consumer engagement in an e-setting a qualitative research of marketing executives, the aspects described above concerning qualitative researchers is evident. This research study sought to understand the level of consumer engagement online pertaining different brands, with the increasing popularity of lucre marketing. After the identification of the research question, the researchers defined the conceptual theoretical account which would serve as the blueprint of the study. There were two hypotheses, in line with the conceptual framework described. The research relied on in-depth interviews as the preferred data collection strategy. It was highly subjective as it relied on the opinions and convictions of the 17 marketing practitioners, who described their experience in depth. The 17 marketing practitioners selected for the study were working with international organizations and w ere identified through LinkedIn. The interview sessions focused on two questions that required detailed responses from the respondents. Data summary followed, with the initial steps being the compilation of data obtained from the respondents.A quantitative research titled Quantitative marketing research on the behavior of the small and strong point companies on financial advisory services used statistical deductive approaches in a bid to determine whether there was any existing correlational statistics between the size of the firm and the number of financial advisory services outsourced.